01
Weeks 1–2
Discovery
We learn your business before we recommend anything. The output of this phase is a written briefing document, not a deck.
Typical Deliverables
- Stakeholder interviews with leadership, sales, and customer-facing teams
- Ideal Customer Profile (ICP) and buyer-persona definition
- Competitive landscape and positioning audit
- Audit of existing marketing channels, analytics, and CRM setup
- Discovery briefing document and recommendations memo
